“Imagine a water bottle that dreams of becoming a pair of jeans, a steel can that hopes to someday be transformed into a bicycle, or a plastic bottle that believes that, one day, it could become a park bench.  These are some of the many destinies that could be fulfilled if more Americans took the time to do one thing: recycle.†– Keep America Beautiful

As a company dedicated to sustainability and waste reduction efforts, we recognize that in order to raise environmental awareness and increase recycling efforts there needs to be quality and easily understandable information available in order for people to get involved.  This is what prompted us to begin our blog series explaining the various recycling programs in the State of Maryland.  Turns out, we are not the only ones who have noticed this lack of clear and readily available information.  Last week Keep America Beautiful together with the Ad Council began a new public service advertising campaign entitled “I Want To Be Recycledâ€.

“This campaign is the emotional push needed to raise awareness and positively change people’s behavior to recycle more. Our intent is to increase recycling rates, which translates into measurable benefits including waste reduction, energy savings, natural resource conservation and job creation,†said Brenda Pulley, Keep America Beautiful senior vice president, recycling. “Based on survey feedback, we know people want to recycle. This campaign is designed to tap into that desire as well as provide helpful tools to make recycling easier.†(Keep America Beautiful)

More than four decades ago, Keep America Beautiful and the Ad Council first teamed up to bring recycling to the forefront of America’s consciousness with this powerful ad featuring Iron Eyes Cody, “The Crying Indianâ€.  The new ads showcase the awesome potential of recyclable material.  The goal is to inspire the nearly two in three Americans who do not recycle regularly to make recycling a part of their daily lives.  Here are the links to their three (3) Public Service Announcements: Journey 60, Journey 30, and Stadium 15.  (Do you see Baltimore in the ads?  If not, look again.) You can find them on YouTube too on KABNETWORK’s channel which also includes other powerful videos such as I want to be a bench.  Give your trash a better future; don’t let it end up in a landfill.  We all have a responsibility to preserve the Earth for generations to come; you can help make a difference by being an avid recycler.

The campaign has also launched a GREAT website, IWantToBeRecycled.org.  It is packed full of valuable resources that can help get anyone started recycling today.  It contains everything from what is recyclable, how it is recycled and what it can become, complete with facts and figures, to locating recycling centers near you and how you can help to spread the word.

Not recycling at work?  Contact us to learn more about how Reduction In Motion is helping organizations achieve their sustainability goals.  We specialize in waste reduction and waste flow strategies for companies of all sizes.  Focused on education and driven by on-site facilitation, our processes have helped our clients achieve award-winning programs.  Don’t forget to connect with us on Facebook, Twitter, and LinkedIn.