True Advisors

The TRUE (Total Resource Use and Efficiency) certification is for companies and organizations that are ready to take their operations to a zero-waste level.

Zero-waste status is achieved once an organization reaches and maintains a 90% waste diversion rate for a 12-month period. Waste diversion means directly or indirectly recycling, reusing, or reducing waste – preventing it from ending up in a landfill or incinerator.

Common waste diversion methods include cardboard recycling, single-stream recycling, donating, composting, battery recycling, and relying on reusable supplies.

Reduction in Motion Logo

Reduction In Motion approach simplifies the process with four steps

1. Assess

Conduct a Comprehensive Audit

2. Analyze and Compare

Generate a Gap Analysis

3. Plan

Create and actionable plan with detailed steps and metrics.

4. Execute

Ensure each step of the plan is completed and documented.

What’s more – our TRUE certification advisors will be with you along the way to make sure the journey toward zero-waste is as quick and smooth as possible.

Meet Our TRUE Advisors

kelsey welliver headshot

kelsey welliver

Since 2012, Kelsey has spent much of her time working with client stakeholders to implement programs, train staff, and facilitate change through engagement and education. 

Zach Hetrick

Zach has 12 years of waste and sustainability program experience. He is responsible for leading conversations with potential clients and partners to determine how we can help them reach their goals.

zach hetrick headshot
Bill Griffith Reduction In Motion

Bill Griffith

Bill has worked in the trash industry for over 30 years and began Reduction In Motion after realizing that organizations could use help implementing waste management systems that would minimize cost by improving efficiency and waste diversion. Bill believes that sustainability starts with the trash can and establishing a solid foundation of waste and recycling can lead to a sustainable transformation across any business.

Looking for a True Advisor?

Reduction In Motion is your resource and support for waste reduction and diversion if your organization is ready to take its next step toward sustainable operations today!